Elland Businesses – what they want from networking events
Following the recent informative survey results from Todmorden and Sowerby Bridge, we have now concluded a business survey of Elland. Whilst there are some common themes emerging each town is unique with varying business sectors, Elland is no exception.
The survey was open from late February to mid-March, 2018 and was tailored to the local business sectors.
The headline results
What we discovered from Elland businesses was that, when asked to choose three of a list of eight business networking activities that would appeal to them, the top responses were:
- Informal Networking (53%)
- Social Media Group (51%)
Business Support (41%) and Joint Promotions & Events (41%) were also popular. The former with the Manufacturing group of sectors in the surrounds of Elland, and the latter with Retail/Town Centre businesses.
When asked to choose three of a list of nine potential benefits of business networking, the top responses were closely matched:
- A Stronger Business Community’ (45%)
- Expand my Network of Contacts (44%)
- Promotion of my Business (42%)
- New work/Leads’ (42%)
- Support to Develop and Grow my Business (41%)
Comments suggested that respondents felt that networks and associations could benefit Elland by increasing footfall in the town centre and by building identity and promoting the town. This might be achieved in part by bringing different types of businesses together and encouraging trade and spend within the local area. Specific issues for the town centre were mentioned, particularly the lack of banks and parking, the type and quality of businesses and restricted Saturday opening.
The full report can be read here
These insights will help shape the business networks events and group activities.